The title attached to Facebook as the most used social media in the world is getting stronger. The company founded by Mark Zuckerberg continues to get users, and that is in large quantities. Even better, it is the number of active users. The number of active users almost touched the 2 billion figure. In the fourth quarter of 2016 financial statements, Facebook said their monthly active users were at 1.86 billion users. This figure increased by 70 million users in the fourth quarter of 2016, or up 18 percent compared to the same period last year or grew 17 percent compared to the previous quarter which became the biggest record of additional users ever achieved.
Facebook as the Most Used Social Media in the World
If the increase continues to occur consistently, in one or two quarters, Facebook can touch the number of 2 billion more monthly active users. Among the 1.86 billion users owned, Facebook earned revenues of 8.8 billion US dollars in the last quarter of 2016. The company closed 2016 with revenues of 27.6 billion US dollars, 22 percent of which came from Facebook ads. For last quarter 2016 ad revenue, the source of money from Facebook users accessing from cellphones represented 84 percent of the total or grew from 80 percent in the previous year, but the position was the same as the last quarter. So far the average user who enters Facebook prefers via the mobile line. Among the 1.23 billion daily active users, there are 1.15 billion of them access via smartphone devices.
Facebook founder and CEO, Mark Zuckerberg, is very pleased with his achievements as the most used social media in the world in 2016 and he hopes that the mission of connecting the world can be achieved in 2018 too. Although the company’s focus is on mobile devices, it does not mean making Facebook ignore personal computer devices. They said they would also try to increase revenue from personal computer advertisements which currently contribute 22 percent to total advertising revenue. In addition to social networking products, Facebook also has strong products in the mobile application which are Instagram and WhatsApp.
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As for virtual reality (VR) products, Zuckerberg said to investors not to expect to get significant money. He predicts that it will be profitable for the next 10 years. Facebook currently employs around 17,000 employees and has plans to add it, especially in the VR division. Although in the first semester of 2018, United Nation called Zuckerberg for the hoaxed content in Facebook, it seems that this social media still hold the title for most used social media in the world.Tags: most used social media in the world, social media guide